Looking for creative ideas to increase your direct mail response rate? This workshop is for you.
If you’re a direct mail novice or a seasoned pro, you’ll walk away from this workshop with fresh ideas on direct mail. You’ll learn direct mail fundamentals along with strategies to increase open rates, when to use premiums, and fresh ways to kick off an annual campaign.
Discover ways to make your mail memorable by integrating emerging technologies like Augmented Reality (AR) and sensory engagement: scent, touch, sight, sound, and yes, even taste.
Nonprofit volunteers, staff, fundraisers, and board members are encouraged to attend!
Presented by Dawn Vandeveer, of Prototypes. "Merging promotional products with innovative 'must open' direct mail!"