Events › How to Utilize Digital Marketing to Grow Your Business

This workshop will help you develop a digital marketing strategy and determine the specific tools you’ll use to make that strategy successful. Topics covered in this workshop include: 

• What is Digital Marketing 
• Websites – what makes a great website 
• Search Engine Optimization 
• Use of Video throughout the digital marketing spectrum 
• Paid advertising 
• Email marketing 
• Content development, including the effective use of blogs 

When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers.

Presented by Richard Geasey of SCORE Southern Arizona.