Events › SCORE Presents: How to Build a Strategic Marketing Plan

This results-focused in-person workshop is designed to help small business owners build a strategic marketing plan that actually addresses your target customer and maximizes growth. It's important to build a marketing plan that maximizes your current sales, but you also want to leverage your marketing to allow you to introduce new products and services to new markets of customers. After this workshop, you'll have a clear understanding of who you should be marketing to, the things they care about, and how you can incorporate that into your business plan.

Topics of discussion will include:

• Client example on identifying your target customer
• Understanding the importance of a good marketing plan
• Doing market research to help identify your target customer
• Identifying the correct marketing channels for your target customer in relation to your product/service
• Creating your marketing plan s you can introduce new products/services down the line

This session is ideal for small business owners ready to take control of their marketing efforts and build a strategy that’s aligned with their long-term vision.

Sponsored By: Pima County Public Library

Presenters: Barbara Pellow

Since 1964, SCORE (Service Corps of Retired Executives) has helped more than 17 million entrepreneurs start, grow or successfully exit a business. SCORE's 10,000 volunteers provide free, expert mentoring, resources and education in all 50 U.S. states and territories. Visit SCORE Southern Arizona