The Trader Joe's Adventure

The Trader Joe's Adventure

Turning A Unique Approach to Business Into A Retail and Cultural Phenomenon

Book - 2005
Average Rating:
1
Rate this:
Kaplan
Learn about the best practices and merchandising expertise that made this $2.6 billion maverick one of the greatest success stories in grocery retailing.
 
Despite its laid-back style and iconoclastic way of doing business, Trader Joe’s is one of the savviest and most successful niche retailers in the world. With stores that are about half the size of the average neighborhood supermarket, this unassuming chain generates sales per square foot that are twice the industry average. In The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain. From its Hawaiian-shirted "crew" and campy décor, to its trademark "Two-Buck Chuck" wine and affordable gourmet products not found anywhere else, Trader Joe’s provides an entertaining and rewarding shopping experience that has attracted legions of loyal customers. Beginning with the chain’s founding more than 45 years ago, to its current position in the retail spotlight, The Trader Joe’s Adventure traces the critical business decisions that have made Trader Joe’s a phenomenon.
 
Readers will learn how: •The chain has turned loyal customers into its best advertising. •Trader Joe’s doesn’t choose the most expensive, high-profile locations for its stores. •Offering private-label items has fueled its growth. •Cutting out intermediaries and negotiating better pricing and quality hasn’t alienated manufacturers. •Paying high wages has nurtured a dedicated and reliable workforce. •Controlling expansion drives Trader Joe’s growth strategy.


Simon and Schuster
Learn about the best practices and merchandising expertise that made this $2.6 billion maverick one of the greatest success stories in grocery retailing.

 

Despite its laid-back style and iconoclastic way of doing business, Trader Joe’s is one of the savviest and most successful niche retailers in the world. With stores that are about half the size of the average neighborhood supermarket, this unassuming chain generates sales per square foot that are twice the industry average. In The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain. From its Hawaiian-shirted "crew" and campy décor, to its trademark "Two-Buck Chuck" wine and affordable gourmet products not found anywhere else, Trader Joe’s provides an entertaining and rewarding shopping experience that has attracted legions of loyal customers. Beginning with the chain’s founding more than 45 years ago, to its current position in the retail spotlight, The Trader Joe’s Adventure traces the critical business decisions that have made Trader Joe’s a phenomenon.

 

Readers will learn how: •The chain has turned loyal customers into its best advertising. •Trader Joe’s doesn’t choose the most expensive, high-profile locations for its stores. •Offering private-label items has fueled its growth. •Cutting out intermediaries and negotiating better pricing and quality hasn’t alienated manufacturers. •Paying high wages has nurtured a dedicated and reliable workforce. •Controlling expansion drives Trader Joe’s growth strategy.

Publisher: Chicago : Dearborn Trade Pub., 2005
ISBN: 9781419500138
1419500139
Branch Call Number: 381.456413 L5875t 2005
Characteristics: xi, 215 p. ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

CBetheuil Nov 24, 2011

A lot of useful info on the brand and the store but the book could have been shorter ---

Never went to Trader Joe's - can't stand the line. However I have more respect to the store now and will try it! A lot of very insightful information about the brand, the stores and how they work. However you have the impression you read again and again the same thing. i could not figure out the organization of the book.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at PCPL

  Loading...
[]
[]
To Top