Fundraising Online

Fundraising Online

Using the Internet to Raise Serious Money for your Nonprofit Organization

Book - 2006
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Book News
This thorough, detailed guide explains how to create an online fundraising plan. Technical instructions as well as strategic guidelines are given for creating electronic newsletters, podcasts, blogs, and e-commerce sites, and there are many links to examples on the web. There is also advice on working with application service providers and using the Internet for networking and research. Appendices offer a sample grant and background on open source software. The book will be useful for development professionals, board members, and webmasters who work with nonprofits. Some of the material here originally appeared in the book The Nonprofit Organization's Guide to E-Commerce, and has been updated. Additional material first appeared in Contributions Magazine in columns written by Gary M. Grobman. Annotation ©2006 Book News, Inc., Portland, OR (

Independent Publishing Group
Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce and “click to give” sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included. 

Publisher: Harrisburg, Pa. : White Hat Communications, 2006
ISBN: 9781929109180
Branch Call Number: 658.15224 G891f 2006
Characteristics: 189 p. : ill. ; 28 cm
Additional Contributors: Grant, Gary B.


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