Basic Black

Basic Black

guía esencial para triunfar el el tgrabajo (y en la vida)

Book - 2008 | Spanish
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Random House, Inc.
Cathie Black es la mentora sabia y divertida que toda mujer desea tener. Fue pionera en la venta de publicidad en los tiempos en que las mujeres no vendían; presidenta y directora general del incipiente USA Today; y, en su actual puesto como presidenta de Hearst Magazines, persuadió a Oprah de lanzar una revista. En 2006, La revista Fortune la nombró, por séptima ocasión consecutiva, una de las "50 mujeres más poderosas del mundo de los negocios en Estados Unidos". Ahora, con la voz exuberante y realista que la caracteriza, Cathie explica cómo logró una Vida de 360° –una mezcla de logros profesionales y satisfacciones personales– y cómo cualquier mujer puede aprovechar las oportunidades en su lugar de trabajo.
No importa en qué lugar te encuentres de tu carrera, Basic Black te ofrece lecciones invaluables que te ayudarán a aterrizar el trabajo, el ascenso o el proyecto por el que has estado compitiendo. El corazón del libro lo componen las historias personales de Cathie. Ella ilustra el camino de las decisiones al relatarnos cómo dejó una enorme agencia de publicidad, que llevaba la cuenta del USA Today, por una pequeña agencia. La autora reconoce que en ocasiones su brusco estilo la llevó a que su personal en la revista Ms se amotinara y cómo aprendió a ser más flexible en su manera de dirigir. Así mismo, comparte su mirada sobre personalidades fascinantes de los medios de comunicación y de los negocios, tales como Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, la ex editora de CosmoGirl, Atoosa Rubenstein, Bonnie Fuller y el legendario y complejo Al Neuharth, fundador del USA Today.
Basic Black es, además de una visión al mundo de los engocios, un libro inspirador: ofrece el tipo de consejos prácticos y directos que contrarías en una sesión personalizada con un mentor. Aprenderás cómo conducirte en entrevistas de trabajo, qué reglas romper y porqué debes liberar tu vida de rencores y lo importante que es seguir tus pasiones y lograr lo mejor de ti.


ENGLISH DESCRIPTION"As every woman needs basic black in her wardrobe, she also needs Basic Black on her bookshelf. This is the perfect handbook on getting ahead while staying true to yourself."
—Donna Karan, Designer
No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best.
Throughout the book, Black offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult AlNeuharth, founder of USA Today.

Baker & Taylor
A pioneer in advertising sales, who served as president and publisher of USA Today explains how she achieved a blend of professional and personal accomplishments, and how any woman can seize opportunity in the workplace.

Perseus Publishing
As every woman needs basic black in her wardrobe, she also needs Basic Black on her bookshelf. This is the perfect handbook on getting ahead while staying true to yourself.” Donna Karan, Designer No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. Above all, Basic Black is motivating. It provides a close-up look at the keen judgment, perseverance, and optimism that have propelled Cathie Black to the top of her game, along with the kind of straight-up practical advice you get in a one-on-one session with a career coach. You’ll find out how to handle job interviews, which rules to break, and why you should make your life a grudge-free zone. Equally important, you’ll be inspired to pursue your passions and achieve your very best. Throughout the book, Black offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult AlNeuharth, founder of USA Today.


Publisher: Doral, FL : Aguilar, c2008
Edition: 1a ed. en espa̋nol
ISBN: 9781603962117
1603962115
Branch Call Number: 650.1 B5612b 2008 Espanol
Characteristics: 336 p. ; 23 cm
Alternative Title: Basic Black. Spanish

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