Buy Ology

Buy Ology

Truth and Lies About Why We Buy

Book - 2008
Average Rating:
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
Publisher: New York : Doubleday, c2008
ISBN: 9780385523882
0385523882
Branch Call Number: 658.834 L6457b 2008
Characteristics: xi, 240 p. ; 22 cm
Alternative Title: Buyology

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StarGladiator
Nov 26, 2013

This isn't a bad book, necessarily, although I agree with Publishers Weekly's viewpoint on the author, but not necessarily new studies. Back around 1990, or 1991, I read a chilling article in "American Demographics" magazine where they quantified American consumers to 37 detailed, yet general groups, and narrowed it down further to more detailed (74 groups) and even more detailed (148 groups, according to economic ability to consumer in contracting or expanding their purchase types). I fully expected not to find myself in any of the groups, yet indeed I fell into one of those 37 groups. With advances in the MRI, now utilizing the fMRI, the advert firms can truly quantify to a chillingly amazing degree, and that knowledge is fully availabe to the government, the intel agencies, and so forth.

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drwang
Sep 08, 2012

Entertaining studies and concepts, albeit ones that are not particularly new.

1
12sonas
Aug 16, 2012

Fascinating book. You will learn so many things! This book will present questions and answers that you would have never even thought of. It will give you a whole new perspective on life.

j
JustinRay
Aug 05, 2011

One of the most interesting Marketing books I read
(And the only "Neuromarketing" book). Highly recommend.

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