Varsity Green

Varsity Green

A Behind the Scenes Look at Culture and Corruption in College Athletics

Book - 2010
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In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect.This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.
This book is a no-nonsense look at the business, economics, and culture of college sports.

Book News
Sports business writer Yost takes readers on a tour of the big money side of college athletics, from inflated coaches' salaries to endorsement contracts, and from its hidden influence on communities and youth sports in general to questionable recruiting practices. While easily offended die-hard fans may not appreciate what Yost has to say, it is a revealing examination of what has become an entertainment industry. His book will interest policy makers and fans alike--and it wouldn't be a bad idea for players to read it, too. Annotation ©2010 Book News, Inc., Portland, OR (

Publisher: Stanford, Calif. : Stanford Economics and Finance/Stanford University Press, 2010
ISBN: 9780804769693
Branch Call Number: 796.04309 Y834v 2010
Characteristics: 200 p. ; 24 cm
Alternative Title: Var$ity green


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