The Personal MBA

The Personal MBA

A World-class Business Education in A Single Volume

Book - 2010
Average Rating:
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Penguin Putnam

Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.



Baker & Taylor
Citing a disparity between the models taught in business schools and the practices of the real world, a business and marketing educator shares essential principles in such areas as sales and strategy and offers advice on making the most of every career stage.

Blackwell Publishing
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His Web site has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more in one comprehensive volume.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. It explains concepts such as:

-The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serveùand how to find large, hungry markets.

-The Twelve Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

-The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitabilityùif you know how to support the price you're asking.

-Four Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

Baker
& Taylor

Citing a disparity between the systemic models taught into today’s business schools and the practices of the real world, a leading business and marketing educator shares essential principles in such areas as sales and strategy to counsel professionals on how to make the most of every career stage.

Publisher: New York : Portfolio Penguin, c2010
ISBN: 9781591843528
1591843529
Branch Call Number: 650 K1625p 2010
Characteristics: p. cm

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KenMarriott Jul 09, 2015

Like the book. I now have a reading list for business management through the references in this book. I like the idea of being self taught. I'm sure that's what the very successful in any field are already doing in their chosen field. You can browse the concepts presented in this book in two to three page summaries and either decide which ones to read more about or just try to apply the concept as summarized.

1
1aa
Dec 29, 2014

The second chapter and its list of forms of value and each of their respective points is so obvious and simple that one has a tendency to forget them, but if one notes them, and reviews them, one would quickly discover all sorts of little ways to improve a business.

t
Tekt
May 23, 2013

A brilliant book for anyone, both long time business owners and those just starting out.... it's not about going into detail on everything, it's focus is a crash course Personal MBA as the title suggests. You WILL learn something from this book, guaranteed! Plus find out about many other valuable resources and books to dig deeper on topics.

Bottom line, you should read this book before investing a lot more in "higher learning" that will leave you in debt and not necessarily further ahead when it comes to a career or business you love.

redhatbanda Aug 01, 2012

Just beginning,,,,...This is going to be good!!!!!!

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