The Personal MBA
A World-class Business Education in A Single VolumeBook - 2010
Master the fundamentals, hone your business instincts, and save a fortune in tuition.
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Baker & Taylor
Citing a disparity between the models taught in business schools and the practices of the real world, a business and marketing educator shares essential principles in such areas as sales and strategy and offers advice on making the most of every career stage.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His Web site has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more in one comprehensive volume.
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges. It explains concepts such as:
-The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serveùand how to find large, hungry markets.
-The Twelve Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
-The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitabilityùif you know how to support the price you're asking.
-Four Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
Citing a disparity between the systemic models taught into today’s business schools and the practices of the real world, a leading business and marketing educator shares essential principles in such areas as sales and strategy to counsel professionals on how to make the most of every career stage.