Marketing Lessons From the Grateful Dead

Marketing Lessons From the Grateful Dead

What Every Business Can Learn From the Most Iconic Band in History

Audiobook CD - 2011
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On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success.
Publisher: Prince Frederick, MD : Recorded Books, [2011], p2010
ISBN: 9781461814153
Branch Call Number: 658.802 Sco837m 2011 CD
Characteristics: 3 sound discs (3 hr., 15 min.) : digital ; 4 3/4 in

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