Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyBook - 2011
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
Publisher: New York : Crown Business, c2011
Edition: 1st ed
Branch Call Number: 658.8343 L6457b 2011
Characteristics: xi, 291 p. ; 25 cm
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