Our Black Year

Our Black Year

One Family's Quest to Buy Black in America's Racially Divided Economy

Book - 2012
Average Rating:
1
1
Rate this:
Baker & Taylor
Describes the experience of two successful African American professionals who embarked on a year-long public pledge to “buy black” in an attempt to mobilize the black community but instead found little support and criticism of their efforts.

Perseus Publishing
An African American family chronicles their year-long commitment to patronizing only black-owned businesses, exposing economic inequality and inspiring a movement

Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers--unlike consumers of other ethnicities-- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders.

On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.



Baker
& Taylor

Describes the experience of two successful African American professionals who embarked on a year-long public pledge to only buy from Black-owned businesses in an attempt to mobilize the black community but instead found little support and criticism of their efforts.
On January 1, 2009, Maggie and John Anderson, a successful African American couple raising two daughters in a Chicago suburb, engaged in a social experiment to reinvest in the Black community and buy from only Black-owned businesses for a year. Throughout that time the Andersons combed Chicago in search of a Black-owned supermarket, dry cleaner, gas station, pharmacy, and clothing store. Our Black Year is the story of what they learned. Maggie examines the commercial exploitation of Black neighborhoods through the lens of her year supporting Black-owned businesses. She discovers that Black businesses lag behind businesses of all other racial and ethnic groups in every measure of success, and argues that the social crises that disproportionately impact Black people and underserved Black neighborhoods could be countered through "conscious consumerism"--supporting businesses that empower struggling communities. At once a personal journey and an investigation into the causes of a persistent economic suffering, this is a hard-hitting call to action to close a gaping hole in the American economy--one purchase at a time.--From publisher description.

Publisher: New York : PublicAffairs, c2012
Edition: 1st ed
ISBN: 9781610390248
1610390245
Branch Call Number: 330.973 An241o 2012
Characteristics: xx, 298 p. : ill., map ; 25 cm
Additional Contributors: Gregory, Ted

Opinion

From the critics


Community Activity

Comment

Add a Comment

OhTai Nov 28, 2015

As soon as I finished reading this book I began to search for Black owned businesses in Cleveland. This was a very eye-opening read. I will definitely purchase this book and add it to my personal collection.

Age

Add Age Suitability

OhTai Nov 28, 2015

OhTai thinks this title is suitable for All Ages

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at PCPL

  Loading...
[]
[]
To Top