The Challenger Sale
Taking Control of the Customer ConversationeBook - 2012
The authors demonstrate that the best salespeople don't just build relationships. Instead, they challenge customers by approaching them with unique insights, tailoring sales messages to specific objectives, and, when necessary, pushing back and taking control of the sale.
Publisher: Prince Frederick, MD : Recorded Books, , p2012
Branch Call Number: 658.85 D645c 2012 CD
Characteristics: 5 sound discs (5 hr., 45 min.) : digital ; 4 3/4 in