The Science of Serendipity

The Science of Serendipity

How to Unlock the Promise of Innovation in Large Organisations

Book - 2012
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Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. 

As Matt Kingdon argues in The Science of Serendipity,  it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and helping organisations become more creative—Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see—and seize—opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?

In a conversational, jargon-free style built on a practitioner’s observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you’re looking for a guide in your fight against the corporate machine, this is the business book for you.

Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.

Baker & Taylor
Drawn from 20 years of innovation, the team behind the international best-seller Sticky Wisdom shows large organizations how to successfully marry the seemingly opposing forces of reassuring logic with the instability of "shaking it up" to capitalize on "happy accidents." Original.

Book News
In this practical, highly visual guide, innovation consultant Kingdon shows how to import the tools and attitudes of innovation from the entrepreneurial environment to large organizations and the corporate environment. He describes the characteristics of the successful innovator in a corporate environment and presents a philosophy and practical approach for developing, validating, and selling innovative ideas in the corporate world. He also gives ideas on dealing with naysayers and overcoming organizational roadblocks. The book's lively color layout invites busy readers inside with solid color pages and a profusion of color photos, summary boxes, case boxes, and margin quotes. Annotation ©2013 Book News, Inc., Portland, OR (

& Taylor

Shows large organizations how to successfully marry the seemingly opposing forces of reassuring logic with the instability of "shaking it up" to capitalize on "happy accidents."

Publisher: West Sussex, UK : John Wiley & Sons Inc., c2012
ISBN: 9781118478103
Branch Call Number: 658 K59s 2012
Characteristics: 246 p. : ill. ; 24 cm


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