Brick by Brick

Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Book - 2013
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In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Publisher: New York : Crown Business, [2013]
Edition: First edition
ISBN: 9780307951601
Branch Call Number: 338.76887 R5457b 2013
Characteristics: xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
Additional Contributors: Breen, Bill


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