No Bullshit Social Media
The All-business, No-hype Guide to Social Media MarketingBook - 2012
The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations,' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Takes a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics.
Publisher: Indianapolis, Ind. : Que, c2012
Branch Call Number: 658.872 F197n 2012
Characteristics: xv, 253 p. : ill. ; 24 cm