The Message

The Message

The Reselling of President Obama

Book - 2013
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Examines the difficulties faced by Barack Obama's campaign managers during the 2012 election and how they put aside differences in order to control the Obama brand, stay on message, and win.
Publisher: New York : Twelve, 2013
ISBN: 9781455581566
1455581569
Branch Call Number: 324.973093 W8331m 2013
Characteristics: 276 p. ; 24 cm

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