The Three Rules

The Three Rules

How Exceptional Companies Think

Audiobook CD - 2013
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How do some companies achieve exceptional performance over the long term? Raynor and Ahmed put a carefully chosen representative sample of twenty-seven comapanies under the microscope to uncover what made the stand-out performers different. They found that exceptional companies, when faced with difficult decisions, follow three rules: Better before cheaper. They rarely compete on price. Revenue before cost. They drive profits through price and volume, not thrift. There are no other rules. Everything else is up for grabs, and they are willing to change anything to remain true to the first two rules.
Publisher: Prince Frederick, MD : Recorded Books, [2013], p2013
ISBN: 9781470391799
Branch Call Number: 658 R2189t 2013 CD
Characteristics: 6 sound discs (6 hr., 45 min.) : digital ; 4 3/4 in

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