Kiss, Bow, or Shake Hands, Sales and Marketing

Kiss, Bow, or Shake Hands, Sales and Marketing

The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

eBook - 2013
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How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to doђ́ؤand what to avoidђ́ؤin any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. "As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world." ђ́ؤGil A. Cardon, Convention Manager, Japan National Tourism Organization "Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and...
Publisher: 2013
Edition: 1
ISBN: 9780071718417
Branch Call Number: E-Book
Characteristics: 1 online resource
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