The Making of Coca-Cola CapitalismBook - 2015
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Publisher: New York : W.W. Norton & Company, 
Edition: First edition
Branch Call Number: 338.76636 El64c 2015
Characteristics: 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Alternative Title: Making of Coca-Cola capitalism
From Library Staff
Coca-Cola has revolutionized corporate strategy to become one of the most successful companies in the world. Learn how they did it and how it applies to you.