We Have the Technology

We Have the Technology

How Biohackers, Foodies, Physicians, and Scientists Are Transforming Human Perception, One Sense at A Time

Book - 2015
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"This book will describe the most basic and used statistical methods for analysis of data from trained sensory panels and consumer panels with a focus on applications of the methods. It will start with a chapter discussing the differences and similarities between data from trained sensory and consumer tests"-- Provided by publisher.
"As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies. It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book"-- Provided by publisher.
Sensory science is increasingly proving that we don't perceive reality, we construct it through perception.
Publisher: New York : Basic Books, a member of the Perseus Books Group, [2015]
Copyright Date: ©2015
ISBN: 9780465089970
0465089976
Branch Call Number: 612.8 P6971w 2015
Characteristics: xxi, 274 pages : photograph ; 24 cm

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Roundcat
Apr 22, 2016

The cover and the publisher's description are a little strange, but the Critics Opinions are a much better indicator of the content of the book. I learned about our senses and how entangled they are with our perceptions, how virtual reality might be used to change our view of global warming by having the viewer experience the death of a coral reef, and how scientists are beginning to give disabled people a fraction of their lost senses or limbs. Since reading this, I have begun to notice frequent articles in the newspaper about new developments in these areas. Platoni is a writer who can make difficult concepts understandable, and she really opened my eyes to a future of broadened capabilities and possibilities.

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