The Signals Are Talking

The Signals Are Talking

Why Today's Fringe Is Tomorrow's Mainstream

Book - 2016
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Baker & Taylor
Counsels business leaders on how to identify clues to recognize important imminent trends and market developments, demonstrating how near-future business events emerge gradually from the fringes of society. 25,000 first printing.

Perseus Publishing
A Washington Post Bestseller

Winner of the 2017 Axiom Business Book Award in Business Technology

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.


Baker
& Taylor

Counsels business leaders on how to identify clues to recognize important imminent trends and market developments, demonstrating how near-future business events emerge gradually from the fringes of society.

Publisher: New York : PublicAffairs, [2016]
Edition: First edition
ISBN: 9781610396660
1610396669
Branch Call Number: 658.40355 W381s 2016
Characteristics: 322 pages cm

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StarGladiator
Jan 03, 2017

I haven't read this book as of yet, but have found Amy Webb - - and similar futurists - - to be a cutesy, intellectually feckless lot who always discount the biggest factor, the financial side of everything. The best sure bet on the future is the trend against cash transactions [The War on Cash] as they want to extract fees for such and until all cash transactions are online it will be difficult to do so. Note the Harvard shill, Ferguson, coming out against cash transactions recently, falsely proclaiming they aided and abetted drug smuggling and criminality, when Ferguson is really in the employ of the criminals themselves! [In Seattle, as an example, the city with its topography would have greatly benefitted from a city-wide monorail system, yet the powers-that-be {who reside on the Community Development Roundtable} decided such was not to be the case, instead we have the ultra-expensive at-grade subway-like trains, Sound Transit [with their various underground tunnels] and ultra-expensive trolleys [harking back to the early 1900s, for gosh sakes?!] and now the Deep Bore Tunnel, all of which appear to greatly benefit Paul Allen, the local billionaire.

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