A Love Story : How to Matter to your CustomersAudiobook CD - 2017
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? How different would marketing be then?
Publisher: Prince Frederick, MD : Recorded Books, 
Copyright Date: phonogram 2016
Branch Call Number: 658.8 J568m 2017 CD
Characteristics: audio file,CD audio digital,optical,1.4 m. per second,Digital recording 2 sound discs (2 hr.) : digital ; 4 3/4 inches