Baking Powder Wars

Baking Powder Wars

The Cutthroat Food Fight That Revolutionized Cooking

Book - 2017
Average Rating:
Rate this:
Chicago Distribution Center
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.

Publisher: Urbana : University of Illinois Press, [2017]
ISBN: 9780252041082
Branch Call Number: 338.47664 C4999b 2017
Characteristics: xi, 252 pages ; 23 cm


From the critics

Community Activity


Add a Comment

Dec 24, 2017

Any interesting history is overwhelmed by the author's pushing of a political agenda with tenuous connections to reality. Her assertion that baking powder is the root of so many bad effects is unsupported. Typical academic didactic stuff.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at PCPL

To Top