Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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Penguin Putnam

From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
·  Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.

Baker & Taylor
The comic strip artist behind Dilbert and trained hypnotist, who claims to have recognized Donald Trump’s powers of persuasion before nearly anyone else, expands his controversial blog posts into a book about master persuaders and how anyone can copy their techniques—for good or for evil. By the best-selling author of The Dilbert Principle.

& Taylor

Explores the methods Donald Trump used to persuade voters during the 2016 election, discussing how people respond to emotion and irrationally agree with persuaders, then invent reasons to justify their agreement.

Publisher: New York : Portfolio/Penguin, [2017]
Copyright Date: ©2017
ISBN: 9780735219717
Branch Call Number: 303.342 Ad194w 2017
Characteristics: xii, 288 pages : illustrations ; 23 cm


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Jun 09, 2018

If you were looking for a funny take on the election from the creator of Dilbert, it is going to disappoint. This book is strange, and slightly creepy, and says more about Scott Adams than it does about Donald Trump.

May 31, 2018

You might be forgiven for thinking the non-existent word 'bigly' is itself an illiterate Trumpish coinage for 'convincingly.'This book is appalling not only for the interminable boasting of its author about his prescience in predicting Trump's election in 2016 and his bragging about how perceptive and rich he is (no wonder he is attracted to the man), but also for his extravagant and unsupported claims about a host of issues unrelated to his subject. He condescendingly tells his readers he is going to 'teach' them about persuasion before reciting blindingly obvious banalities about human gullibility. Worst of all, and perhaps in itself an indication of how properly contemptible voters and readers alike today find both politicians and pundits of all stripes, is the author's admiration for winning at all costs, including stooping to insult, which he applauds. The book masquerades as a self-help book: the only person the book's sale helps is its author's ego.

Apr 29, 2018

"Win Bigley" is split between two related topics: the mastery of being persuasive and Adams’ view of his actions as an influential blogger and unexpected pundit in the 2016 election. Telling people how to be persuasive is by far the most interesting aspect of this book, particularly the chapter titled “The Persuasion Stack". Adams uses Donald Trump as a prime example of a Master Persuader, which offers a different lens to his campaign and his style that is quite thought provoking. The book bogs down in a somewhat self-indulgent narrative about Adams’ role in the election campaign. “Was I Predicting or Causing?” asks a chapter near the end and offers examples of his influence on the campaign and media. However it’s worth reading this book, because it provides plausible support to the view of human beings as “moist robots” who can be manipulated and influenced (think Facebook and Cambridge Analytica). A good reference list in an appendix invites further reading on the topic. In addition I recommend Robert Sapolsky’s 2017 book “Behave: the Biology of Humans at Our Best and Worse”, which backs up the anecdotal with science. Be aware, be informed, and be wary.

Feb 05, 2018

Adams gives his take on the communication (persuasion) techniques and psychology of the 2016 U.S. presidential election. Win Bigly is a light and well written. Worth reading.

Jan 24, 2018

If you have ever asked yourself "What on Earth was he thinking?" about Donald Trump or wondered how he could possibly have been elected, this book goes a long way towards explaining the Trump phenomenon. He is not a politician. He is a salesman. And he knows how to sell. Adams re-frames Trump from the standpoint of persuasion, and exposes our irrational thinking processes. An excellent read that could calm the hysteria at least a little, if people weren't so attached to it.

Jan 24, 2018

Scott Adams is a interesting character, I find it surprising that a lot of people have never seen or heard of the Dilbert cartoons . This book was radically different from what I expected from him . It is a insightful book on persuasion and Adams provides an interesting world model , I dont agree with everything he says but it is extremely insightful and definitely worth a read or a re read

Jan 23, 2018

Scott Adams states that this book is about effective persuasion techniques, illustrated by Donald Trump’s use of these techniques to win the Presidency in 2016. I was not persuaded at first. About half way through the book however, I started to believe that there is something to the points Mr. Adams makes about the art of persuasion. Still, the mastery of persuasion, as described by the author and practiced by Mr. Trump, seems crude, brutal, and artless to me. While the persuasion techniques Adams describes may have been effective at winning office, they so far seem ineffective when applied to the practice of good governance. Perhaps Mr. Adam’s will write a sequel for Mr. Trump to use in the White House. The book can be titled Govern Goodly - Collaboration in A World Where Truth Still Matters.

Jan 09, 2018

I had no idea who Scott Adams was before I read this book which I think would come as a shock to him (he seems to think he was a prime influence of the election). A solid portion of the points he makes serve almost only to pat himself on the back and self promote. be prepared for a tone of arrogance.

Now that you have been warned of his character, this is a great read. Lots of interesting insight into Trump and how the election unfolded. This is a great book for anyone looking to learn about persuasion techniques, political marketing and Trump himself.

Go into this book with an open mind.

Dec 30, 2017

Win Bigly: Persuasion in a World Where Facts Don’t Matter by Scott Adams (Penguin, 2017) is a tribute to Donald Trump. It is also a tribute to Scott Adams. The author of Dilbert has been popular online for decades; and he had tens of thousands of readers when, back on August 13, 2015, he began predicting Donald Trump’s victory. Throughout the book, Adams gives himself a lot of credit for that. Adams calls Trump a Master Persuader (in capitals). Trump won because facts do not matter. People make up their minds based on emotion and then cognitive dissonance and confirmation bias provide them with “reasons” to justify their choices. Adams says that Trump could have run on any platform, even Bernie Sanders’.

According to Scott Adams, one of Trump’s most successful tactics as a Master Persuader is intentional wrongness. He makes a grandiose claim, such as building a wall along the border. People point out the errors. He might modify his position – he does that often – but it remains that he has framed the discussion, defined the terms, tilted the debate in his favor. Everyone talks about what he wants them to talk about. The border wall, banning Muslims, global warming, Syria, North Korea, whatever the issue of the moment, Trump made huge statements that grabbed headlines, then slowly shifted away from the hardline stance, often to no specific proposals at all. All the while, everyone talked about what Donald Trump told them to talk about.

Adams says that another way that Trump achieves that control and neutralizes his opponents is by flooding the news. He issues so many statements in so many media and so often provocative that news agencies can only report them all and yet be unable to actually focus on any one or a few of them. He did this in the campaign and it made him the most newsworthy candidate in the race.

According to Doug Adams among the many failed strategies of the Democrats was their campaign called “Imagine President Trump...” It was supposed to turn people against him, of course. People who consumed news were supposed to be shocked and disgusted by the picture and thereby vote for Hillary Clinton. In fact, all the Democrats achieved was to plant the vision of President Trump in millions of people. The Democrats did Trump’s selling for him. “Love Trumps hate” was another failed campaign slogan. All it said was “Love Trump…”

Whether you love Trump or not, Scott Adams says that you listened to your heart and then made up your mind by finding "reasons" that lowered your cognitive dissonance and provided biased confirmation of your goodheartedness.

Nov 17, 2017

Scott Adams is an odd guy, I'll grant you that. But his book contains a lot of insight from a perceptive observer. I can see why a lot of people don't like the book, but I think they are missing out on a chance to see politics in a different light. It's eye-opening, and we all could use better vision into how to avoid human foibles and achieve human successes.

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