The Copywriter's Handbook

The Copywriter's Handbook

A Step-by-step Guide to Writing Copy That Sells

Downloadable Audiobook - 2019
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers ... even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed are - eight headlines that work-and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Publisher: Old Saybrook, Conn. : Tantor Media ; [2019]
Edition: Unabridged
Copyright Date: phonogram 2019
ISBN: 9781977312044
Branch Call Number: Audio Download
Characteristics: 1 online resource (11 hr., 52 min.)
analog,Digital recording
data file
Additional Contributors: Abrams, Barry - Narrator
Tantor Media


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